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The BnB Buddy family of properties aims to go above and beyond for every guest, offering affordable, clean accommodations and warm hospitality in the heart of the Adirondacks.
With three hotels under their ownership in the Lake Placid/Saranac Lake area, BnB Buddy was looking to update the hotel logo suite, bringing each into the modern era with eye-catching design.
Working with their team, we created 3 unique and bespoke logos for hotels The Devlin, The Ashley and Sara Placid, remodeling each to reflect the distinct spirit of each accommodation.
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Brand identity and collateral assets.
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Centralized Adventure Hub
Position BnB Buddy as the ideal home base for exploring the Adirondacks. Emphasize each property’s unique, accessible, and immersive location, offering guests an effortless launchpad to adventure with modern comfort and historical charm.Distinct Property Identities
The updated logo suite brings a fresh and inviting aesthetic to each property, projecting warmth, cleanliness, and affordability while capturing the iconic natural beauty of the Adirondacks. Each logo is crafted to be recognizable and memorable, drawing attention with vibrant design that reflects the personality and welcoming spirit of each property.
Positioning itself as the base camp for adventure, the Sara Placid Inn & Suites logo combines a vintage charm with a modern flair, serving as a gateway for travelers searching for a one-of-a-kind outdoor experience.
The Ashley's new logo encapsulates the charm of a cozy lakeside retreat, drawing on the warmth of freehand writing and typewriter nostalgia. It embraces a simple, inviting style with a mid-century rustic cottage feel.
The Devlin’s logo visually tells the Inn’s unique story, blending Lake Placid’s rich history and nostalgia with the spirit of Art Devlin, the Olympic ski jumper central to The Devlin’s identity. It captures the magic and allure of a stay in the heart of Placid.
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Studio: Trampoline Advertising & Design: trampolinedesign.com
Creative Directors: Sean Magee, Derek Slayton
Art Director: Leslie Buccino, Oliver DeRosier
Account Managers: Mikaela Shea, Amanda Magee
Proof Readers: Trish Malone Kircher, Michele Vidarte