Partnership for Regional Invasive Species Management
With the common goal to help prevent and minimize the harm caused by invasive species on New York’s environment, economy, and well-being of the State’s citizens, the Partnerships for Regional Invasive Species Management (PRISMs), were looking to strengthen and unify their visual presence. Developing a house of brands that allowed for both cohesion and individuality was imperative. Through extensive research and collaboration with the client, each mark was thoughtfully developed to represent the unique environmental elements of each region.
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Re-design a series of logos for the New York Partnership for Regional Invasive Species Management (PRISM), to strengthen and unify their visual identity across multiple chapters while maintaining the flexibility for each region to express its individuality. The new logos must work both as distinct, standalone marks and as part of a larger, cohesive system that reinforces recognition and supports PRISM’s mission of combating invasive species, ensuring clear communication and fostering stronger connections with local communities and stakeholders.
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Logo Design, Branding, Extended Brand Standards
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Environmental Protection: Emphasize the commitment to protecting New York’s diverse ecosystems from invasive species.
Regional Identity: Reflect the unique environmental elements and characteristics of each region.
Unity and Cohesion: Establish a unified visual identity that ties together the different regional PRISMs while allowing each to maintain individual distinction.
Awareness and Education: Enhance public awareness and understanding of invasive species management.
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Studio: Trampoline Advertising & Design: trampolinedesign.com
Creative Directors: Sean Magee, Derek Slayton
Art Director: Rob Hendricks, Leslie Buccino, Oliver DeRosier
Account Managers: Amanda McEnaney, Kaitlyn McNutt
Proof Readers: Trish Malone Kircher, Michele Vidarte