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Design a logo for the Timbuctoo Institute, which offers an intensive 2-week summer experience for high school students from traditionally marginalized communities. The program emphasizes environmental and social justice issues viewed through the lens of climate science. The logo should resonate with participants, encourage buy-in from students, and reflect the program's mission.
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Logo Design, Style Guide, Merchandise, Social Assets.
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Environmental Justice: Emphasize the intersection of environmental issues with social justice, highlighting the program’s commitment to addressing inequities. Climate Science: Reflect the scientific foundation of the program, focusing on climate-related education and advocacy.
Empowerment and Inclusion: Convey a sense of empowerment, inclusivity, and community, ensuring the logo appeals to and inspires students.
Future-Oriented: Illustrate a forward-thinking and hopeful perspective, emphasizing the students’ role in shaping a sustainable and just future.
Photo credit: @timbuctoo_institute
It is challenging to create a physical representation of a conceptual endeavor. The Timbuctoo Institute is about a voyage; a voyage of experience, of ideas, of careers, and of self. Thanks for creating such a perfect representation of what Timbuctoo is all about!
-Paul Hai, Associate Director
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Studio: Trampoline Advertising & Design: trampolinedesign.com
Creative Directors: Sean Magee, Derek Slayton
Art Director: Derek Slayton, Rob Hendricks
Account Managers: Kaitlyn McNutt
Proof Readers: Trish Malone Kircher, Michele Vidarte